The Mission

The Greater Bangor Region had no DMO, and secured grant funds to develop a much-needed visual identity and pilot program to inclusively represent 21 communities within the region’s purview for destination marketing initiatives. When you’re looking to brand not just one town or district, the challenge becomes exponentially more complex.

The Approach

Bright Brothers assembled an interdisciplinary team of placemakers, designers, marketers, strategists and visual creatives. We listened to the committee, regional stakeholders, plus locals via a community intercept survey to collect data. From there, we developed a suite of ten custom Personas, the region’s new visual identity, a pilot campaign for the nascent DMMO, and a multi-year roll-out strategy.

The Result

The GBR now has a name, a modular identity that is customizable by town, and the pilot program proved the viability of launching a local DMMO to further awareness, visitation and economic impacts for this desirable destination. The group now has a multi-year development strategy, ten custom Personas to drive strategic planning, campaigns and initiatives, and the branding, visual assets and swag packs to drive visitation to one of the nation’s most memorable destinations.