CLIENT

Tempe Tourism Office

 

CHALLENGE

Hundreds of travel sites compete for visitors’ attention. How can Tempe Tourism ensure that Tempe is seen in the best possible way?

 

SOLUTION

Ask a hundred different search engine marketers for the key to managing SEO and you’ll get 100 different answers, and our proven approach to SEO is analytics and data-driven, delivering the types of content destination travelers and stakeholders are looking for. Bright Brothers’ SEO methodology is precisely the way Google, Yahoo!, Bing and others want it – using natural, organic language for humans and the way we speak and search, leveraging impactful and solutions-based content, and taking advantage of the search engines’ algorithmic ticks and tendencies.

 

RESULTS

In the last published Tempe Tourism Office Annual Report, SEO efforts equated to 86% keyword visibility on Google, Yahoo!, and Bing – an eight-point increase fiscal year-over-year – and contributing toward their $40,503,805 in estimated economic impact for the City of Tempe in FY18/19. As the analytical architects of the Tempe Tourism Office’s SEO approach, we’ll bring the same data-driven, natural language strategy to your digital marketing.