Nicer than a Box of Dime Store Candyย ๐Ÿ˜ ๐Ÿ’Œ ๐Ÿ’•





Bright Bros. Bulletin

ESSENTIAL DATA & TRENDS FOR PLACEMAKERS

Edition 12, Week 101

Weโ€™re past the January slump and holiday hangovers, and now the real fun begins. We love seeing all the sweetheart Valentineโ€™s content youโ€™re all pushing out, and little flying babies in diapers with deadly weapons and frilly lace make us squee with joy. Keep it cominโ€™! In our 12th illuminating edition of Bright Brotherโ€™s Bulletin we take a look at some very cool concepts from around the globe. Weโ€™ve got a new section called POINT | COUNTERPOINT that examines two sides of the same coin, a clever tiger-themed scavenger hunt, pandemic-era flips thatโ€™re here to stay, an infrastructure project cum tourist attraction โ€” and of course, some electrifying news from the word of placemaking. Scroll down and be inspired, oh fair readers! And Happy Valentineโ€™s Day to you all!

XOXO,

โ€“ Your Bright Brothers Team
David Romako / Josh Yeager /ย  Brandi Walsh


man on a pay phone, man looking through a circle made with this hand, woman drinking from a mug


rentable scooter in front of modern architectural slanting wall

โ€ฆtwo editions ago we did a little round-up on prediction pieces and trends for 2022, and weโ€™re back at it with this eight-point piece from SmartCitiesDive that focuses on trends our cities will continue to see in the coming year. Some of it is perhaps difficult to embrace, yet still worthy of a read. Two trends that got us all hubba hubba pertain to micromobility and electrification. In particular, the electrification section touches on topics we explored in our latest Trends Report on โ€œIlluminated Placemakingโ€, and if you havenโ€™t downloaded your FREE copy, do it now!ย 

Photo credit: Okai Vehicles, Unsplash


City street with blue and white painted easements

Many cities were able to flip on a dime to implement temporary changes to urban infrastructure during the pandemic. Now, with two years of research and data under our belts โ€” weโ€™re beginning to see some wins that worked in both the States, as well as Europe. This Fast Company piece, explores success stories from over 200 cities globally and delves into whatโ€™s worked and what hasnโ€™t. From biking and mobility to outdoor dining and walkability, the results may astonish you.ย ย ย 

Photo credit: ย Street Plans



As placemakers and urban planners, we often read wild success stories out of Europe and think, โ€œthat wonโ€™t work hereโ€, and you may not be wrong. There are several crucial differences between European cities and those in the States, and most of these โ€œyeah, well, butโ€ arguments are predicated on things like sheer expanse of land/density in the US, the progressiveness of communities and their governments, and almost always come back to Americaโ€™s love affair with the automobile. (Sidebar, see our two Trends Reports on โ€œCars, COVID & Placemakingโ€ here.) Weโ€™d like to highlight a few dual-sided discussions in this edition with our new POINT| COUNTERPOINT section:

  • This piece from StreetsBlog USA explores Europeโ€™s nearly doubling of cyclists during the pandemic with pop-up bike lanes (and why they may or may not work in the States.)
  • This no-holds-barred piece from Slate explains how/why we should stop obsessing over European infrastructure because it wonโ€™t make us any less car-dependent in North America.
  • And this Politico piece delves into the backlash against our “patron saint” Anne Hidalgo of the 15-minute city fame, and why her urban, utopian efforts may cost her the upcoming presidential election.

Make waves and youโ€™re bound to get backsplash, and weโ€™d love to hear your take. Are there lessons to be learned, or even directional information and inspiration to be gleaned from an ever-greening Europe? Or should America stay its own course, carbon emissions be damned?

Photo credit:ย ย Joshua J Cotten, Unsplash


White tiger mural and close up of a boba tea

We just loved this inventive and creative video from the official Philadelphia CVB,(as opposed to “the unofficial one” โ€” go figure) tying together current events (Year of the Tiger) and local assets into a fun and clever content strategy designed for engagement. They didn’t have to program anything, host an event or invest in the public realm to make this happen. It’s a smart, savvy and lightweight example that hopefully inspires you too!

Photo credit: @discover_phl and Tiger Suger



When life gives you algae, turn it into lemonade. Or a waterpark, perhaps. This inspiring story out of Frederick, MD tells a tale of some smart placemaking that tackles an unforeseen problem, that ultimately ended up enhancing the flood plain infrastructure that was installed over the course of 30+ years. Now a blooming win for the adorable Downtown Frederick โ€” this is one of those must-visit, historic downtowns thatโ€™s absolutely booming with indie retail, a delectable food scene, admirable foot-traffic and something for everyone.
ย 
Photo credit: David Kidd

I kept reading in the paper about all the issues here with the algae. I thought why don’t we just turn this into a water garden?

Dr. Peter Kremers, Men’s Garden Club, Frederick, MD

Got an article, best practice or local hero to share? ย Email us!

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