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2023 proved to be one of our brightest years yet at Bright Brothers Strategy Group, so we’re taking a contemplative moment to pause, reflect, and share some of our fave highlights of the year. It was a banner year in terms of new things, new clients, new challenges, new projects, new wins and new learning. One of the coolest aspects of the place management industry is the people. It’s YOU! We’ve never felt more like one big family, and we’ve developed some extraordinary friendships; both personal and professional along the way. So we decided to dispense with the standard eblast format to “open to kimono” and get real with y’all.
From the agency’s perspective, we worked with some REALLY fun, smart folks this year including our tried & true partners at the Downtown Tempe Authority, Downtown Norfolk Council, Downtown San Francisco Partnership and IDA. We kicked off new and exciting projects with the Alliance for Downtown New York, the City of Chandler, AZ, Downtown Fort Collins, Downtown Iowa City, and wrapped up a long-term brand and Persona Development project with our good friends at the LEATHER & LGBTQ Cultural District in San Francisco — the world’s first city-recognized LEATHER & LGBTQ Cultural District. We’re so grateful for each and every one of you!
TEAM FAVES
Our co-founder David Romako noted, “In 2023, AI was everywhere. I’ve been proud of creating new data analysis tools that BIDs couldn’t even dream of in 2022. For the first time ever, I could help districts connect with their communities on an almost personal level… and see, in real time, how they’re helping those communities thrive”. Love to see it!
Our Lead Creative Brandi Walsh said her favorite project this year had to be the Big Belly re-wraps we did for the Downtown San Francisco Partnership. Their hilariously tongue-in-cheek “Trash Talk” campaign got a refresh that leaned into the visual identity we did with them last year. The new wraps featured the same snarky sayings, like “Talking trash is our business” and “Give us your trash, we can take it” — with a visual refresh that combined historic black and white photos of old San Fran juxtaposed in pop art colorways that align with the district’s vibrant brand palette.
Bright Brothers co-founder Josh Yeager marveled at the number of milestones this year including being nominated Committee Chair for the ULI PHL TAPs Committee, once again being an awards juror, speaking at the IDA Economic Development Summit in Norfolk, VA in April, and a slate of memories from IDA 69 in Chicago including our session on “Neurodiversity and Your District” with Dave. We had our first-ever in-person with the Agency Mastermind Group, and got to hang out with some cool-ass Canadians (both the teams at LeMonde Studio and ShopLocal2Win are doing AMAZING placemaking work here in the States), and we’re proud to consider them partners. But hands down, downing my introductory shots of Malört at the MarCom Meet-up we hosted in Chicago with our strategic partners Geocentric and Starkey Strategies was an experience I’ll never forget!
We hope 2023 goes down in the books as a landmark-studded year for you and your teams to boot!
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