It’s a fresh year, a new start, and to quote George Lucas, “A New Hope”. While a regime change looks likely in about two weeks, we’re all still faced with mounting issues of uncontrolled COVID outbreaks, a potential new hyper-infectious strain, little financial assistance coming from the federal government, and our residents, ratepayers and local businesses are truly struggling to survive. We all need to focus on the positive and keep moving the ball forward. While circumstances may seem bleak at the moment, good things are on the horizon! Now is the time to prioritize, enact and deploy programs aimed at recovery, resilience and for your organization. Don’t miss us on the International Downtown Association’s MarCom webinar on “Crafting Recovery Messaging” on Friday Jan. 15 at 11:15 Eastern (it’s FREE for members and only $40 for non-members). And, read on for illuminating examples, best practices in placemaking and some damned delicious winter potables in this, our 20th edition of Bright Brother’s Strategy Group’s bi-weekly bastion of goodness. Welcome to 2021, friends!
– Your Bright Brothers Team
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