Challenge: Phoenix, AZ-based one•n•ten is a nonprofit organization dedicated to serving and assisting lesbian, gay, bisexual, transgender, and questioning (LGBTQ) youth with tools to improve self-esteem and self-acceptance. ‘Dancing with the Bars’ is one•n•ten‘s most popular, over-the-top fundraising event. Valley icons are paired with professional ballroom dancers to dance and to raise funds for the incredible youth and young adults of one•n•ten. In the past, the LGBTQ organization hosted the popular annual event at break even or sometimes a net loss, and needed to call in the big guns to make 2016’s annual event an absolute bang– and push past break even.
Solution: Nate Rhoton , one•n•ten’s Development Director invited Bright Brothers’ co-founder David Romako to assist with the marketing of the 9th annual event. Tapping into David’s deep experience and expertise with nonprofit marketing, and annual gala events in particular, David worked side-by-side with an impressive collective of civic and business leaders dedicated to serving the region’s youth for the August 2016 event, held at the Tempe Center for the Arts.
Results: Owing in part to the masterful marketing prowess and nonprofit acumen, the 9th annual ‘Dancing with the Bars’ was the most successful to-date; breaking all previous financial efforts associated with the gala. In exchange for our corporate contribution of time and resources, Bright Brothers published the ad you see here in the event’s gala directory. Rawr!
Date: March 16, 2017
Category: Nonprofit, Strategy