Client: High Street
Challenge: Not everybody wants a “vodka cran” for breakfast and sometimes you’re hungry for a hand-tossed pizza but don’t know where to find the best nearby. Getting the right message in front of the right eyes at the right time is the key to relevant communications. Tasked with expanding awareness of the district, increasing foot traffic, increasing sales for tenants and boosting email acquisition, we had a tall order to fill.
Solution: Our strategy was to use geofencing and pinpoint demographic targeting to reach people at micromoments of need throughout the day. Bright Brothers created a series of more than 120 segmented, digital ads on Facebook based on demographics, offerings on High Street and specific actions. For example, we developed campaigns to geographically promote “quick lunches” in the morning, “relaxing patios” after lunch, “dinner options” after 5pm and to tout the property’s bars and clubs after 7pm.
Results: Nearly 2,000 highly-motivated customers in the immediate area receive tailored messages every day. For less than fifty cents each, these ideal customers click through to learn more about High Street’s offerings and get directions.